Marketing

Unit Outcomes

Apply knowledge and understanding of how the marketing function enhances the effectiveness of large organisations by:

  • 1.1 Explaining how market research can be used to enhance the effectiveness of large organisations
  • 1.2 Explaining how the marketing mix can be used to enhance the effectiveness of large organisations
  • 1.3 Describing the costs and benefits to large organisations of having a product portfolio
  • 1.4 Describing how current technologies are used in the marketing function

PowerPoint Notes

Marketing PPT

Past Paper Questions

Marketing PPQ's

Homework

Marketing Homework